Surveys - designing and deploying

Surveys - designing and deploying: "What and where - Choosing the right media to ask the question

Given you are looking on the internet you have probably already made the choice to pursue an on-line survey. HOLD IT RIGHT THERE - lets be sure.

I have seen many well intentioned companies race at an on-line survey solution only to be disappointed in the response and return.

There is often a sense that the use of an on-line survey indicates a degree of technology advancement or at least acceptance. This may be so, but the decision should really be based on the objective of the program, to collect information."